THE ART OF
PERFORMANCE
Performance Marketing
Everything we do depends on asking one question: What measurable contribution can uniquedigital make to the business success of our clients? In our eyes, online marketing should always be performance marketing - whether that is brand communication; increasing brand awareness, improving propensity to purchase or direct marketing; delivering sales, brochure requests, or other agreed actions. Our performance is always measureable. Delivering against our clients KPIs and generating the best return on their investment is central to everything we do.
Auditing & Consulting
Before we start any campaign it is important to understand where our clients are and where they are headed. That's why we start every project with a comprehensive audit. We analyse the competition, the products, the seasonality, the history, previous activity and results, the target audiences and of course the goals. Only upon reviewing this audit can we develop an individual strategy that will ensure that the optimum results are achieved.
Display Advertising
uniquedigital have been at the forefront of display media tactics for over 10 years. This includes, network buying, behavioral, contextual, ad exchanges, video advertising, email and social media. Our planning and buying team work to a "tangible" media planning model; buying some of the cheapest rates in the market but also looking at what tangible effect display has for our clients whether this is against sales or brand metrics.
SEO
SEO or natural search has been a highly neglected opportunity in our industry. But not at uniquedigital. Our highly skilled SEO experts have been delivering successful SEO campaigns since our launch in 1999. It is a key element of any digital campaign and fully integrated into our clients digital activity will reduce costs whilst at the same time improve results.
SEM
Since being one of the first advertisers on GoTo (now Yahoo) and an equally early user of Google, uniquedigital has developed fantastic relationships with the search engines. We are GAP qualified, with some of the highest scorers across Europe. 3 of the top 10 largest European search campaigns are managed from our offices, managing PPC activity in 23 countries with keyword lists that run into the millions.
Affiliate Marketing
Performance marketing in its purest form. Affiliates come in many different shapes and sizes, which is why at uniquedigital we build tailor-made affiliate programs for our clients. We develop individual strategies, defining cost models, identifying suitable partners and taking care of the day to day management. Our services cover a wide span; from working with networks to building direct affiliate relationships to even sometimes closing schemes down. Our focus is quite simply on maximizing the value this channel can bring to our clients.
Mobile Marketing
Year of the mobile? Maybe! One thing is for sure the iPhone and Google Android have changed the landscape. If you want to know whether you should be using mobile marketing or how you can use it to reach your customers then come and talk to our experts at uniquedigital.
Darwin Suite
The Darwin Suite, our in-house package of Media Management Tools, rounds off our service offering. The software is made up of five tools that support the entire workflow in the management of digital media - research, planning, buying, analysis and optimization - in order to maximize our clients media investment. Knowledge, Data and Insight are at the heart of everything uniquedigital do, and the Darwin Suite sets us apart from our competitors, and our clients apart from theirs.