“How can brands and retailers make money from social media?” “What kinds of budgets do I need?” “I’m getting mixed messages about Social media – what is it?” “How do I harness all this potential traffic and revenue?” “Where do I begin?” more

Demographics are the ‘characteristics of a human population and population segments, especially used to identify consumer markets’ (Answers.com). They can be categorised in a number of ways, be it, age, gender, income, marital status, interests, ethnicity, children per household and purchasing history. The idea of being able to fully optimise PPC campaigns to any, or all of the above would have search marketers jumping for joy. This desired level of targeting is currently far from a reality. more

What is the deal all about? On Wednesday, Yahoo! and Microsoft reached a global agreement to combine their respective search and search advertising businesses. Simply put, Microsoft will power search and Yahoo! will become the exclusive worldwide relationship sales force for both companies’. Instead of a full merger, the companies will share search revenue, with Yahoo! getting 88% of the revenue generated from its sites in the first five years of the agreement. more

Anecdotally, a sunny bank holiday weekend is an e-tailer’s worst nightmare as shoppers flock outside to soak up the sun. A rainy weekend draws shoppers back indoors and onto online shopping sites. more

In Google AdWords reporting there is an option for evaluating your campaigns Impression Share (IS). This report is a good guide for assessing your market share for the keywords live in your account. more

The Canaccord Adams Media Awards is a brand new event that aims to recognise the very best of the Media industry across all sectors and disciplines. The nominations for the CEO of the Year include uniquedigital`s MD, Andy Stevens. more

The simplistic query box is the epitome of the Google brand. However on occasions Google have modified their logo in honour of special occasions or holidays. more

According to Astronomer Royal Martin Rees just six numbers are needed to finely tune our universe. Search Engine Marketing requires more! more

Visits to the top ten online UK retailers grew by an average of 37% year-on-year through the Christmas period, according to Nielsen Online. more

If the secret behind the semantic web is being able to understand what consumers want and what they search for - then the future of European search belongs to those that speak their language. more