Quite simply, DARWIN Optimiser enables the maximisation of our client’s investment.
Of course this investment spans different channels and varying digital formats, DARWIN Optimiser allows us to allocate the right investments to maximise return. Optimising across a large and varying portfolio from long tail search keywords to rich media banners, our teams have real time access to campaign performance so they can make the right decisions with regards to our client’s investment.
From ad delivery management and invoice reconciliation to maximisation of the keyword portfolio, via automatically querying thesauruses or integrating ‘relevant’ data feeds, DARWIN Optimiser enables uniquedigital to maximise keywords, manage the creative, reconcile delivery and ultimately optimise return.