DARWIN Insight is our business intelligence set of technologies. All relevant data such as impressions, clicks, transactions and costs are collected in a data warehouse. All performance indicators are calculated using OLAP (Online-Analytical-Processing) technology.

DARWIN Insight combines client management information with ad-serving data and allows clients to ask specific queries of the database bespoke to their business. This can include customer journey analysis, the halo effect on online display on search and customer lifetime analysis.