DARWIN Forecaster makes it possible to make a prognosis about the expected return from online media investments across the different channels. DARWIN Forecaster does this by applying regression analysis on historic data as well as taken current and estimated market conditions into account. Those market conditions, which include strength of product, ad pressure, competition and season are factored into a model to complement the predictions from the regression analysis. The resulting sales model is used by the DARWIN Forecaster to generate various investment scenarios and their effects on the return from the different channels.