News, Media, Trends

Demographic Targeting Through Search Engines

Demographics are the ‘characteristics of a human population and population segments, especially used to identify consumer markets’ (Answers.com). They can be categorised in a number of ways, be it, age, gender, income, marital status, interests, ethnicity, children per household and purchasing history. The idea of being able to fully optimise PPC campaigns to any, or all of the above would have search marketers jumping for joy. This desired level of targeting is currently far from a reality.