10/08/2010
Categories:
News
Snapshots and the big picture
News, Media, Trends
Data Strategy Awards Shortlist
Uniquedigital is delighted to announce that we have been shortlisted for Marketing Week’s Data Strategy Award for the Best Use of Data in the Travel and Leisure category.
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04/08/2010
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News
Google’s Big Changes to UK and EU Brand Rules
Google announced today the two fundamental changes to their bidding rules which will likely result in increased costs to brand owners using paid search. First, they will be applying new rules for brand bidding in EU countries which will be more in line with the current UK rules. At the same time, they will be changing brand-bidding rules in the UK to align them with those of the US. Both of these changes are anticipated for September 14th.
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25/06/2010
Categories:
News
SEO and PPC Synergy – Best Friends or Enemies?
Many digital marketing teams believe that occupying the same search space with Paid ads, where you already dominate the Natural listings, is like spending money to capture traffic you could have had for free. Actually, that’s not the case and we’ll tell you why.
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11/06/2010
Categories:
News |
Social Media
Boom! Let’s talk about retargeting
Understand Boomerang and Doubleclick remarketing feature for the retail vertical.
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04/06/2010
Categories:
News
Welcome to the era of ‘Like’
With the advent of Dynamic Building holidays, would-be travellers are now using the internet to piece together the perfect holiday, at the perfect price.
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25/05/2010
Categories:
News |
Social Media
WORLD CUP FEVER! ARE ADVERTISERS CAPITALISING?
The amount of digital marketing delivered by the World Cup sponsors has been prolific, although the impact has not been equally magnanimous. Social, Mobile, SEO and PPC are being heavily exploited without highly targeted strategies. The infancy of these platforms and lack of industry expertise at hand, these channels have not been fully exploited.
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12/05/2010
Categories:
News
Uniquedigital shortlisted for new media agency Effectiveness Awards
Uniquedigital is celebrating after being shortlisted by the new media age Effectiveness Awards 2010 in their Best Use of Search category. The shortlist recognises the excellent work done by unique for car rental giant AVIS in managing their European fleet availability in real-time through their PPC marketing campaigns
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07/05/2010
Categories:
News
Search Landscape Today And Anticipating the Future
The Digital landscape is changing every day. No digital channel has evolved more than Search over the last few years. A one time bit part on the overall strategy has become key to advertisers’ overall marketing strategies. Agencies are being hard pushed to keep up with the technology demands and expertise needed to exploit the unarguable riches awaiting those advertisers with the ability to understand today’s Search marketplace and react to the opportunities we are soon to be presented with.
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29/04/2010
Categories:
News
Uniquedigital hires Bigmouthmedia Strategy Director Stelter
Uniquedigital continues to grow its team in 2010 with the appointment of Philip Stelter to the position of Client Services Director.
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24/02/2010
Categories:
News
Social Commerce Monetizing Social Media
“How can brands and retailers make money from social media?” “What kinds of budgets do I need?” “I’m getting mixed messages about Social media – what is it?” “How do I harness all this potential traffic and revenue?” “Where do I begin?”
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