News, Media, Trends

Uniquedigital hires Bigmouthmedia Strategy Director Stelter

Uniquedigital continues to grow its team in 2010 with the appointment of Philip Stelter to the position of Client Services Director. 

Social Commerce Monetizing Social Media

“How can brands and retailers make money from social media?” “What kinds of budgets do I need?” “I’m getting mixed messages about Social media – what is it?” “How do I harness all this potential traffic and revenue?” “Where do I begin?”

Demographic Targeting Through Search Engines

Demographics are the ‘characteristics of a human population and population segments, especially used to identify consumer markets’ (Answers.com). They can be categorised in a number of ways, be it, age, gender, income, marital status, interests, ethnicity, children per household and purchasing history. The idea of being able to fully optimise PPC campaigns to any, or all of the above would have search marketers jumping for joy. This desired level of targeting is currently far from a reality.

Yahoo! and MSN Partnership FAQ

What is the deal all about?

On Wednesday, Yahoo! and Microsoft reached a global agreement to combine their respective search and search advertising businesses. Simply put, Microsoft will power search and Yahoo! will become the exclusive worldwide relationship sales force for both companies’. Instead of a full merger, the companies will share search revenue, with Yahoo! getting 88% of the revenue generated from its sites in the first five years of the agreement.

Rain falls, sales shine

Anecdotally, a sunny bank holiday weekend is an e-tailer’s worst nightmare as shoppers flock outside to soak up the sun. A rainy weekend draws shoppers back indoors and onto online shopping sites.

Impression Share in Google

In Google AdWords reporting there is an option for evaluating your campaigns Impression Share (IS). This report is a good guide for assessing your market share for the keywords live in your account.

Media Magnate Awards - CEO of the Year nomination

The Canaccord Adams Media Awards is a brand new event that aims to recognise the very best of the Media industry across all sectors and disciplines. The nominations for the CEO of the Year include uniquedigital`s MD, Andy Stevens.

Google Logo Change

The simplistic query box is the epitome of the Google brand. However on occasions Google have modified their logo in honour of special occasions or holidays.

New Metrics in Search Engine Marketing

According to Astronomer Royal Martin Rees just six numbers are needed to finely tune our universe. Search Engine Marketing requires more!

Online retailers: Littlewoods lead the way

Visits to the top ten online UK retailers grew by an average of 37% year-on-year through the Christmas period, according to Nielsen Online.