10/08/2010
Categories:
News
Snapshots and the big picture
News, Media, Trends
Data Strategy Awards Shortlist
Uniquedigital is delighted to announce that we have been shortlisted for Marketing Week’s Data Strategy Award for the Best Use of Data in the Travel and Leisure category.
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04/08/2010
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News
Google’s Big Changes to UK and EU Brand Rules
Google announced today the two fundamental changes to their bidding rules which will likely result in increased costs to brand owners using paid search. First, they will be applying new rules for brand bidding in EU countries which will be more in line with the current UK rules. At the same time, they will be changing brand-bidding rules in the UK to align them with those of the US. Both of these changes are anticipated for September 14th.
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30/07/2010
Categories:
Social Media
‘Are we ready for Social Commerce?’
The article came on the back of comments from senior marketers at eBay including Phillip Rinn, director of advertising partnerships, who said British consumers weren’t ready for social commerce and that eBay were ‘instead testing ways in which social media more broadly could fit into a transactional website.’ Alex Marks, eBay’s head of international business marketing, added that ‘although social media is important for retailers, it doesn’t need to be a separate focus.’
IMRG’s David Smith said many retailers ‘feel they could get a better return on investment from other channels’, and are therefore only using social media for reputation management purposes, which seemed to back up eBay’s view that if the market is not ready brands were going to focus attentions elsewhere
25/06/2010
Categories:
News
SEO and PPC Synergy – Best Friends or Enemies?
Many digital marketing teams believe that occupying the same search space with Paid ads, where you already dominate the Natural listings, is like spending money to capture traffic you could have had for free. Actually, that’s not the case and we’ll tell you why.
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21/06/2010
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Kategorien:
Mobile Search - Demographic Targeting
Ignore mobile Search marketing at your peril! Enlisting the right expertise to exploit the best qualitative traffic from the inevitably large volumes of traffic to be received via mobile is imperative if you want to stay ahead of the curve and attain the best ROI. In order to be the best in this field you need experts in demographic profiling across the mobile platform.
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11/06/2010
Categories:
News |
Social Media
Boom! Let’s talk about retargeting
Understand Boomerang and Doubleclick remarketing feature for the retail vertical.
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04/06/2010
Categories:
News
Welcome to the era of ‘Like’
With the advent of Dynamic Building holidays, would-be travellers are now using the internet to piece together the perfect holiday, at the perfect price.
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25/05/2010
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News |
Social Media
WORLD CUP FEVER! ARE ADVERTISERS CAPITALISING?
The amount of digital marketing delivered by the World Cup sponsors has been prolific, although the impact has not been equally magnanimous. Social, Mobile, SEO and PPC are being heavily exploited without highly targeted strategies. The infancy of these platforms and lack of industry expertise at hand, these channels have not been fully exploited.
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12/05/2010
Categories:
News
Uniquedigital shortlisted for new media agency Effectiveness Awards
Uniquedigital is celebrating after being shortlisted by the new media age Effectiveness Awards 2010 in their Best Use of Search category. The shortlist recognises the excellent work done by unique for car rental giant AVIS in managing their European fleet availability in real-time through their PPC marketing campaigns
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07/05/2010
Categories:
News
Search Landscape Today And Anticipating the Future
The Digital landscape is changing every day. No digital channel has evolved more than Search over the last few years. A one time bit part on the overall strategy has become key to advertisers’ overall marketing strategies. Agencies are being hard pushed to keep up with the technology demands and expertise needed to exploit the unarguable riches awaiting those advertisers with the ability to understand today’s Search marketplace and react to the opportunities we are soon to be presented with.
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